Another campaign featuring brand regulars Ant and Dec sees Santander took the top spot with biggest rise in its Ad Awareness score of any brand in the UK this month. In another scene, Dec offers up an idea on how to overpay on your mortgage – saving money by getting your coffees from an in-bank coffee shop that serves up brews in Barbie-sized mugs. It was one of those ideas that you keep parking for good reason, but keeps coming back, more powerful than before. This month, Santander achieved the highest uplift in Ad Awareness of any brand in the UK – a +7.9 change in score. Only just transferred from Bank of Ireland to Santander. Colleagues will be invited to access a dedicated microsite, where they will be able to watch a preview of the adverts and see behind-the-scenes footage, as well as share the … He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership. Ant and Dec admit they ‘nearly split’ last year, Ant and Dec fans fuming as BAFTA organisers put their seats wrong way round, Prince Philip latest: Piers Morgan hits back at Prince Charles’ critics as he visits ‘seriously ill’ father in hospital, Dancing On Ice: Hamish Gaman ‘heartbroken’ as he breaks silence over exit, Why was Ellis actor from Emmerdale sacked? The TV ad introduces Antandec's core brand values, before revealing their plans to launch tiny Antandecoffee shops in each of their branches. In the advert, Ant and Dec explain that their TV careers were really just a “gateway” to their true passion – banking. For example, in the first ad Ant and Dec reveal plans to launch tiny Antandec coffee shops in their branches so customers can save money on their daily caffeine fix to put towards paying off their mortgage sooner. ED! What does he have to do to make people turn against him? But have the duo run their course? © Copyright 2017 MAA Coms Ltd, All Rights Reserved. Turkey of the Week: Santander's Ant & Dec ad hangs by a thin thread I can see why some customers threatened to leave the bank. Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. What do marketers really want from their jobs? Reading some of the comments on here are childish. Carat has planned a fully integrated … Despite the backlash, some Ant and Dec fans thought the ad was hilarious and came out to defend Santander’s campaign. New accounts documents filed by the Britain’s Got Talent presenters show they raked in £29.5million in 12 months last year. Ant and Dec Santander Brick Subscription TV Ad- Start your own Subscription Service. av: "Bet they’re all relieved to see no Mother, Uncommon or New... George Parker: Jeep has nothing on Nike with its long record of using drug... Mike D: Huggies are made by Kimberly Clark. Watch the ad again and understand the irony…”. #BankofAntandec https://t.co/eUq5iEoHBF pic.twitter.com/xdksw5cKjL, — Santander UK (@santanderuk) June 3, 2019, Read more: Ant and Dec admit they ‘nearly split’ last year, Taking to Twitter, one angry customer wrote: “This morning I am seriously contemplating changing banks. We’ve usually found British presenter duo Ant and Dec resistible for Santander – or Bank of Antandec as the campaign has it – as, it seems, to do quite a lot of Santander customers. Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know. 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JAA’s John Ayling: cricket’s return to Channel 4 is a great opportunity for advertisers – and the game, JAA Media’s John Ayling: an invitation to creative agencies, JAA Media’s Ian Redman: say what you mean otherwise nobody will know what’s going on. in Advertisers, Agencies, Creative, News 0. It's no joke. Not long ago it was Morrisons, who employed Ant and Dec to promote their meat products. Seriously reconsidering going back.”, Another commented: “I’ve been with Santander a long time but if these two are endorsing it time to rethink. What did you think of Santander’s Ant and Dec advert? An improvement, maybe. Santander colleagues will be invited to join Ant & Dec and take on the role of brand ambassadors themselves, promoting the campaign on social media before the first advert airs on TV. Oatly’s ‘Are you stupid?’ campaign picks a fight with the European Parliament, Hennig answers One Minute Brief with winner for KitKat, Asda takes holding company route as it kicks off pitch, VCCP takes Green & Black’s into Attenborough territory. Saturday Night Takeaway returned in 2013 and was a massive success; Ant & Dec resurrected previous hit features such as "Undercover", "Little Ant and Dec" (albeit with a new Little Ant and Dec) Win the Ads and Ant v Dec, with new host Ashley Roberts. Please provide your justification of having the ‘Britain’s Biggest drink drive fine payee’ as the face of your new campaign. And the pair’s initial work with the bank was also very promising – setting up a Fluent Device scenario with the “Bank Of Antandec”, a hapless … I can … At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media. Forget the mortgage, it's time to build your own business. Ant and Dec are annoying, useless, irritating, definitely not funny and also don't deserve all the awards they are getting. The new campaign was developed by ENGINE and directed by Declan Lowney at Another Film Company. Getting this idiot to advertise your product. How old is Bloodlands star James Nesbitt and what are his most famous roles? They have no professional expertise in financial services, or anything … And the more we let it back in the room, the more funny, famous and memorable it became. Ant and Dec have been transformed into 1980s video game - here's what it's about . UK lockdown widens generation gap in media consumption, Kimberly-Clark’s Huggies from Droga5 tops System1’s list of Super Bowl ad winners. Another campaign featuring brand regulars Ant and Dec sees Santander take the top spot with biggest rise in its Ad Awareness score of any brand in the UK this month. I completely agree with the other posters regarding the Santander ad with Ant and Dec. What kind of country are we, when we continue to employ and hero-worship scumbags like him? Acknowledging that bank customers are maybe fed up with too much digital this and that is a good point – as is saying you keep it simple. Doing a bank.' Updated Friday, 8th January 2021, 11:10 am. The advert sees Santander face off an unexpected sector competition from a new player, Antandec, an imitation brand created by TV personalities Ant and Dec. Shamima Begum? Sipping from the minuscule cup, one person admits: “It even tastes tiny.”, At the end of the ad, Dec says: “No one had really heard of ‘banks’ before we did it. Can avatars put new life into Santander’s Bank of Antandec? “We are confident that we have done our due diligence on the partnership and although we appreciate that not everyone may be a fan of the duo, the reaction among both the public and our colleagues has been overwhelmingly positive.”. Doing a bank. I will be going to local Santander. if you thought spice girls flogging crisps and kevin bacon advertising everything (apart from bacon) was the low point of humanity, we have ant and dec advertising … contacted Santander for comment and the bank responded: “We are delighted to have partnered with Ant and Dec who are not only two of the UK’s most loved celebrities, but who also appeal to a variety of our different customer audiences. Nothing else stood a chance.” Santander … Asa Borg said, Polestar 2 is an... Ebrandz: Channel 4 seems to have luck this year... Hegarty on Advertising: Turning Intelligence into Magic, Goodvertising: Creative Advertising that Cares. Maybe that’s the difficulty with choosing populist – as opposed to popular – front people.eval(ez_write_tag([[580,400],'moreaboutadvertising_com-box-3','ezslot_4',108,'0','0'])); Is this, from Engine, with the duo attempting a new role as avatars, an acknowledgement? A house! The ad is about the creation of a rival bank to Santander by TV favourites Ant and Dec. Santander bank’s new ad campaign has seen it face off some unexpected competition from a new brand in the banking sector, ‘Antandec’, a Santander copycat brand created by the much-loved TV duo. Best wishes, a Santander customer.”, Another tweeted: “This is taking the pee, isn’t it. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. New Santander advert with that eminently slappable* pair of s Ant and Dec. * honestly; I'd happily slap either one of them until my arm dropped off. Perhaps Peter Sutcliffe had already turned them down?”. Ant and Dec's incredible pay packets have been revealed (Image: Wenn). Required fields are marked *. So, when it’s thrown into conversation that Ant and Dec sounds a bit like Santander you can’t ignore that, it’s an absolute gift.